Adobe Stock The soda giant astroturfed a campaign meant to shift blame from sugar to sedentary lifestyles. Instead, it sparked a PR nightmare. By: Murray Carpenter In 2009, Rhona Applebaum had a problem. As more researchers were revealing the health risks of sugar-sweetened beverages, concerns about obesity were threatening the business model of her employer, Coca-Cola. Per-capita soda consumption had actually begun declining in the United States. Applebaum felt the diet side of the obesity equation had been getting too much attention, and the exercise side too little. Applebaum had a plan. What if Coca-Cola designed a program to emphasize … Continue reading How Coca-Cola’s Calories-Out Myth Backfired Spectacularly