Our social connectedness drives our happiness; after more than a year of social isolation, there’s a clear opportunity for brands that can build belonging. BY SEBASTIAN BUCK AND BRIAN HARDWICK The most striking revelation from an 80-year Harvard study of health and aging is that close relationships are what keep people happy throughout their lives, and these relationships with family, friends, and community delay mental and physical decline. These social ties are better predictors of our happiness and longevity than social class, IQ, or genetics. Last year, our company, Enso, helped the large job website Indeed design research into how people thrive at work; … Continue reading A sense of belonging is what drives well-being—and it’s disappearing