The Coming Commodification of Life at Home
A 1947 illustration of daily life in an urban apartment buildingGRAPHICAARTIS / GETTY As internet-connected devices and appliances accumulate, one academic foresees “the monetization of every move you make.” by JOE PINSKER “Imagine this,” says an advertising consultant named Barry Lowenthal. “I’m a smart toaster, and I’m collecting data on how many times the toaster is used.” I’ve just asked Lowenthal what he, as an advertiser, would be able to do with data transmitted from an internet-connected appliance, and I happened to mention a toaster. He thought through the possibility of an appliance that can detect what it’s being asked … Continue reading The Coming Commodification of Life at Home